The Unconventional team created a sizzle at IFE 2022 where we showcased our range of plant based meat alternatives. With visitors coming from across the world, it was a brilliant opportunity to share samples of the range, and the feedback was superb.
From conversations with visitors, there’s no doubt that the continued growth of plant based foods is creating opportunities for retailers and hospitality operators to delight their customers, whether they’re following a plant based diet or looking to reduce their red meat consumption.
Steve Wickham, Commercial Director at Unconventional added, “It’s really exciting to see how people react when they taste the Unconventional range. We had executive chefs from well known hospitality venues absolutely raving about the quality of the products. The Unconventional Sausages were a real hit, with people enjoying their lightly smoky flavour and commenting that they were more like a tasty hot dog sausage, something people crave whether they are vegan or looking to reduce their meat consumption”.
We’ll be taking the Unconventional range on the road later in the year and look forward to sharing more feedback.